Insights from the trade.

Back-to-School marketing is a stress test for performance teams
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The metric that is replacing CPI as the north star for mobile growth
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Why viral AI apps climb the charts fast and struggle to stay there
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EP. 44 - Partners in Performance: Building Win-Win Relationships with Publishers
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EP. 43 - The Road Ahead: How Creative Clicks is Shaping 2025
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EP .42: From 2K to 20K - Creative Clicksβ Journey to the Global Performance Marketing Awards
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