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Back-to-School marketing is a stress test for performance teams
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The metric that is replacing CPI as the north star for mobile growth
Why viral AI apps climb the charts fast and struggle to stay there
Highlights from the Trade.
Talk
EP. 44 - Partners in Performance: Building Win-Win Relationships with Publishers
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Case Study
Creative Clicks Case Study: How We Built a Mobile Audience for an Online Gambling Operator
Blog
Connected TV Advertising: Reaching Audiences in a Streaming-Dominated World
