Hi there! Welcome to CCtalks, and to our 15th episode.

In this episode, together with the Managing Director of CC Israel, Adi Waldman, we dive into native ads and gain a better understanding of why they have become more and more popular in the past year.

Together with her, we cover the following topics about native ads:

• What differs between native and Facebook/Google ads;
• Why native ads are becoming more popular;
• How can companies increase their user engagement;
• The best verticals;
• Which are the 5 best advertising campaigns on native ads;
• Which websites work best with this type of ad.

You can listen to the full episode here or on Spotify, Google and Apple Podcasts.